100 hours last summer were spent looking at annual school report cards put out by all 50 states and the District of Columbia.
Parents are confronted with a multitude of messages about education with varying levels of importance and it’s difficult to cut through the clutter. To increase enrollments and build a strong reputation, independent schools must pay attention to their brand and what it communicates to parents, prospective families, and alumni.
In December 2015, the Every Student Succeeds Act (ESSA) was passed as a U.S. law for K-12 public education. While this law replaced the unpopular No Child Left Behind Act to modify the federal government’s involvement in elementary and secondary education, the ESSA still includes provisions of annual standardized testing.